Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions - 02 edition

by Leonard H. Hoyle

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (ISBN10: 047140179X; ISBN13: 9780471401797)
ISBN13: 978-0471401797
ISBN10: 047140179X

Summary: THE WILEY EVENT MANAGEMENT SERIES
The first complete guide to launching a highly visible event marketing campaign

Practical strategies and resources for achieving greater results!

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promoti ...show moreon, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:

  • Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding
  • In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others
  • An examination of future trends and innovative strategies for increasing attendance
  • Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers' "talking points," and listings of media distribution and tracking services
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management. ...show less

Edition/Copyright: 02
Cover: Hardback
Publisher: John Wiley & Sons, Inc.
Published: 01/28/2002
International: No

View Author Bio
View Table of Contents



List Price: $71.95
Used $5.00
Used
Save $66.95 (93%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 16 hours and 22 minutes and it ships by Noon CT tomorrow!
New  Currently Sold Out
Rental $14.49
Due back 12/19/2014
Marketplace sellers starting at $1.99

More prices and sellers below.

The Marketplace on Textbooks.com
Additional Sellers for Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (21)  |  New (3)  |  Like New (1)  |  Very Good (4)  |  Good (12)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$6.50
+$3.99 s/h
Add marketplace to your cart
VeryGood
Patrico Books NY
Apollo Beach, FL
Seller Rating: 4.69
2002-05-23 Hardcover Very Good Ships Out Tomorrow!
$18.02
+$3.99 s/h
Add marketplace to your cart
VeryGood
worldofbooks
Goring-By-Sea,
Seller Rating: 3.79
New York, NY 2002 Hard cover Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sewn binding. Cl ...show moreoth over boards. 256 p. Contains: Unspecified. Wiley Event Management. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
$70.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite
Page:   1  
Close
Close
Close