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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events - 00 edition

ISBN13: 978-0471644125

Cover of Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events 00 (ISBN 978-0471644125)
ISBN13: 978-0471644125
ISBN10: 0471644129
Cover type:
Edition/Copyright: 00
Publisher: John Wiley & Sons, Inc.
Published: 2000
International: No

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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events - 00 edition

ISBN13: 978-0471644125

Judy Allen

ISBN13: 978-0471644125
ISBN10: 0471644129
Cover type:
Edition/Copyright: 00
Publisher: John Wiley & Sons, Inc.

Published: 2000
International: No
Summary

For event planners, there's no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your company's image--from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:

Choosing the best venue
Preparing and managing the budget
Scheduling and staffing
Coordinating food and beverage, décor, entertainment, and themes
Working with professionals, such as public relations firms and creative directors.

What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning

Includes sample costing forms to help you generate a detailed project plan and budget.
Explains what you need to ask before you contract with suppliers.
Is loaded with practical tips and examples that will help you avoid expensive mistakes.
Features a companion website with forms from the book, additional forms, author Q&A, and more.

Visit www.wiley.com/canada/event_planning/ Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:

Corporate in-house event planners
Public relations and communications companies, and their clients
Marketing and corporate communications professionals
Fundraisers and not-for-profit organizations
Professionals in the hospitality and entertainment industries

Author Bio

Allen, Judy : Judy Allen Productions

Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide.

Judy offers a dynamic combination of excellent planning, organizational, logistical, and negotiating skills, mixed with creativity, visualization, and an ability to focus not only on the big picture but also on the many tiny details that make the magic. She has designed and produced memorable events such as Disney's opening night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th Anniversary celebration for Fiddler on the Roof. Her clients include EMI Music Canada, BPI Mutual Funds, NCE Resources Group, Tetra Pak, Cyanamid (a Division of Wyeth-Ayerst Canada Inc.), and Marriott International.

Judy Allen is a frequent speaker at industry conferences, such as Meeting Professionals International, and a frequent contributor to publications such as Meeting and Incentive Magazine, and Toronto Special Events.

Table of Contents

The First Steps: Initial Planning and Budgeting.
Organization and Timing.
Location, Location, Location.
Transportation.
Guest Arrival.
Venue Requirements.
Who's It All For?
Food and Beverage.
Other Considerations.
Conclusion.
Appendices.
Index.

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