ISBN13:978-0761991069 ISBN10: 0761991069 This edition has also been released as: ISBN13: 978-0761991748 ISBN10: 0761991743
A vital reference tool for all exhibit professionals. Includes discussions of label planning, writing, design, and publication. Contains resource list, glossary, and bibliography.
Edition/Copyright:96 Cover: Publisher:AltaMira Press Year Published: 1996 International: No
"Clearly presented, flawlessly argued, and filled with both visual and verbal examples, I was most impressed by the layout. The book itself is a metaphor for the ideal exhibition about which all museum educators dream."
--James Scarborough, MUSEUM NEWS
"Serrell's book is full of good, sound advice, based on solid research and years of experience, presented clearly and interestingly.... Only someone extraordinarily passionate about creating effective communication between museums and visitors and who has worked for many years in all types of museums could have produced such a calm, simply-stated nonpartisan book on what one curator has called 'the great nemesis of museum life.'"
--Bay Hallowell, CURATOR
"This book is not merely about choosing words to put on exhibit labels; it is about attracting, communicating, inspiring, and helping visitors get what they are seeking....Once you have read this book, it is impossible to ignore it. I find that Serrell's commentary comes to mind during all of my writing activities. One of the most notable qualities that gives the book its lingering nature is Serrell's personable voice throughout the text....This is an important text for anyone who is involved with the creation of exhibitions."
--Kirsten Ellenbogen, (King's College London), JOURNAL OF INTERPRETATION RESEARCH
Publisher Web Site, November, 2003
View Table of Contents
Foreword by Neil Postman Preface Introduction
Part 1: Overview
Behind It All: A Big Idea What Are Interpretive Labels? Types of Labels in Exhibitions
Part 2: Considering the Audience
Who Is the Audience (and What Do They Want)? Learning Styles Levels of Information and Modalities Writing Visitor-Friendly Labels Selecting the Right Reading Level Bilingual Labels Labels That Ask Questions
Part 3: Tasks
Getting Started (and Getting It Done) The Number of Words Evaluation During Development Making Words and Images Work Together Labels for Interactive Exhibits Electronic Labels and Hypermedia Typographic Design Production and Fabrication Evaluation After Opening
Part 4: Summary
Ten Deadly Sins and 14 Helpful Research Findings
Glossary Resource List Bibliography Figure Credits Index
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