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Experiential Retailing: Concepts and Strategies That Sell

Experiential Retailing: Concepts and Strategies That Sell - 07 edition

ISBN13: 978-1563673993

Cover of Experiential Retailing: Concepts and Strategies That Sell 07 (ISBN 978-1563673993)
ISBN13: 978-1563673993
ISBN10: 1563673991
Cover type:
Edition: 07
Copyright: 2007
Publisher: Fairchild Books & Visuals
Published: 2007
International: No
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Experiential Retailing: Concepts and Strategies That Sell - 07 edition

ISBN13: 978-1563673993

Youn-Kyung Kim

ISBN13: 978-1563673993
ISBN10: 1563673991
Cover type:
Edition: 07
Copyright: 2007
Publisher: Fairchild Books & Visuals
Published: 2007
International: No
Summary

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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