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Experiential Retailing: Concepts and Strategies That Sell - 07 edition

Experiential Retailing: Concepts and Strategies That Sell (ISBN10: 1563673991; ISBN13: 9781563673993)
ISBN13: 978-1563673993
ISBN10: 1563673991

Summary: Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Edition/Copyright: 07
Cover: Hardback
Publisher: Fairchild Books & Visuals
Published: 06/28/2007
International: No



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2007 Hardcover Good Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work ...show more. Connecting readers since 1972. Customer service is our top priority. ...show less
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2007 Hardcover Good 043 Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not ...show morework. Connecting readers since 1972. Customer service is our top priority. ...show less
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