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Experiential Retailing: Concepts and Strategies That Sell

Experiential Retailing: Concepts and Strategies That Sell - 07 edition

Experiential Retailing: Concepts and Strategies That Sell - 07 edition

ISBN13: 9781563673993

ISBN10: 1563673991

Experiential Retailing: Concepts and Strategies That Sell by Youn-Kyung Kim - ISBN 9781563673993
Cover type: Hardback
Edition: 07
Copyright: 2007
Publisher: Fairchild Books & Visuals
Published: 2007
International: No
Experiential Retailing: Concepts and Strategies That Sell by Youn-Kyung Kim - ISBN 9781563673993

ISBN13: 9781563673993

ISBN10: 1563673991

Cover type: Hardback
Edition: 07

List price: $100.00

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Summary

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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