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Exploring Package Design - 06 edition

Exploring Package Design (ISBN10: 1401872174; ISBN13: 9781401872175)
ISBN13: 978-1401872175
ISBN10: 1401872174

Summary: Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

Benefits:
  • An essential text for those interested in learning the fundamental concepts and applications of package design.
  • Leads the reader step by step through the process of package design--from identification of audience, conceptualization, and development to high-quality mock-ups--in a style that is clear, organized, and easy to understand.
  • A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
  • Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.
...show more
Summary: Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

Benefits:
  • An essential text for those interested in learning the fundamental concepts and applications of package design.
  • Leads the reader step by step through the process of package design--from identification of audience, conceptualization, and development to high-quality mock-ups--in a style that is clear, organized, and easy to understand.
  • A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
  • Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.
...show less

Edition/Copyright: 06
Cover: Paperback
Publisher: Delmar Learning
Published: 12/05/2005
International: No



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