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Exploring the Hospitality Industry - 08 edition

Exploring the Hospitality Industry (ISBN10: 013243766X; ISBN13: 9780132437660)
ISBN13: 978-0132437660
ISBN10: 013243766X

Summary: For courses in Introduction to Hospitality.

Exploring the Hospitality Industry offers broad coverage of the hospitality industry all in an easy-to-read, conversational style. This latest text from best-selling author John Walker is less theoretical and more industry relevant than other books. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. E
ach chapter features case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field. Reader-friendly strategies make material meaningful and involve readers as they explore the excitement and trends in this ever-growing industry.
...show more
Summary: For courses in Introduction to Hospitality.

Exploring the Hospitality Industry offers broad coverage of the hospitality industry all in an easy-to-read, conversational style. This latest text from best-selling author John Walker is less theoretical and more industry relevant than other books. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. Each chapter features case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field. Reader-friendly strategies make material meaningful and involve readers as they explore the excitement and trends in this ever-growing industry. ...show less

Edition/Copyright: 08
Cover:
Publisher: Prentice Hall, Inc.
Year Published: 2008
International: No

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