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Summary: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets.A must-read for anyone interested in breaking into global markets, The Export Marketing Imperativewalks readers through the entire exporting process--from beginning to end--offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel ...show moremanagement, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting. ...show less
Edition/Copyright: 04
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