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Export Marketing Imperative

Export Marketing Imperative - 04 edition

ISBN13: 978-0324222586

Cover of Export Marketing Imperative 04 (ISBN 978-0324222586)
ISBN13: 978-0324222586
ISBN10: 0324222580
Cover type:
Edition/Copyright: 04
Publisher: Wadsworth, Inc
Published: 2004
International: No

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Export Marketing Imperative - 04 edition

ISBN13: 978-0324222586

Michael R. Czinkota

ISBN13: 978-0324222586
ISBN10: 0324222580
Cover type:
Edition/Copyright: 04
Publisher: Wadsworth, Inc

Published: 2004
International: No
Summary

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets.A must-read for anyone interested in breaking into global markets, The Export Marketing Imperativewalks readers through the entire exporting process--from beginning to end--offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

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