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Export Marketing Imperative - 04 edition

Export Marketing Imperative (ISBN10: 0324222580; ISBN13: 9780324222586)
ISBN13: 978-0324222586
ISBN10: 0324222580

Summary: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets.A must-read for anyone interested in breaking into global markets, The Export Marketing Imperativewalks readers through the entire exporting process--from beginning to end--offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel
management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
...show more
Summary: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets.A must-read for anyone interested in breaking into global markets, The Export Marketing Imperativewalks readers through the entire exporting process--from beginning to end--offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting. ...show less

Edition/Copyright: 04
Cover:
Publisher: Wadsworth, Inc
Year Published: 2004
International: No



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