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Export Marketing Imperative

Export Marketing Imperative - 04 edition

Export Marketing Imperative - 04 edition

ISBN13: 9780324222586

ISBN10: 0324222580

Export Marketing Imperative by Michael R. Czinkota - ISBN 9780324222586
Edition: 04
Copyright: 2004
Publisher: Wadsworth, Inc
Published: 2004
International: No
Export Marketing Imperative by Michael R. Czinkota - ISBN 9780324222586

ISBN13: 9780324222586

ISBN10: 0324222580

Edition: 04

Summary

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets.A must-read for anyone interested in breaking into global markets, The Export Marketing Imperativewalks readers through the entire exporting process--from beginning to end--offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.