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Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff - 09 edition

ISBN13: 978-0137152223

Cover of Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff 09 (ISBN 978-0137152223)
ISBN13: 978-0137152223
ISBN10: 0137152221

Cover type: Paperback
Edition: 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

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Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff - 09 edition

ISBN13: 978-0137152223

Clara Shih

ISBN13: 978-0137152223
ISBN10: 0137152221

Cover type: Paperback
Edition: 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No
Summary

The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.

Table of Contents

Foreword by Marc Benioff, CEO, Salesforce.com Introduction Part I A Brief History of Social Media Chapter 1 The Fourth Revolution Chapter 2 The Evolution of Digital Media Chapter 3 Social Capital from Networking Online Part II Transforming the Way We Do Business Chapter 4 Social Sales Chapter 5 Social Network Marketing Chapter 6 Social Innovation Chapter 7 Social Recruiting Part III Your Step-By-Step Guide to Using Facebook for Business Chapter 8 Engage Your Customers Chapter 9 Get Your Message Across Chapter 10 Build and Manage Your Relationships Chapter 11 Corporate Governance and Strategy Chapter 12 Future of Social Business Appendix A Snapshot of Top Social Networking Sites, March 2009

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Cover of Facebook Era : Tapping Online Social Networks to Market, Sell, and Innovate 2nd edition

Facebook Era : Tapping Online Social Networks to Market, Sell, and Innovate - 2nd edition

ISBN13: 978-0137085125
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