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Fashion Brand Merchandising

Fashion Brand Merchandising - 09 edition

ISBN13: 978-1563675614

Cover of Fashion Brand Merchandising 09 (ISBN 978-1563675614)
ISBN13: 978-1563675614
ISBN10: 1563675617

Cover type: Hardback
Edition: 09
Copyright: 2009
Publisher: Fairchild Books & Visuals
Published: 2009
International: No
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Fashion Brand Merchandising - 09 edition

ISBN13: 978-1563675614

Gordon T. Kendall

ISBN13: 978-1563675614
ISBN10: 1563675617

Cover type: Hardback
Edition: 09
Copyright: 2009
Publisher: Fairchild Books & Visuals
Published: 2009
International: No
Summary

Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands ndash; marketer, merchandiser, retailer, or designer ndash; this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook ndash; exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text

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