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Fashion Entrepreneurship : Retail Business Planning - With CD

Fashion Entrepreneurship : Retail Business Planning - With CD - 03 edition

ISBN13: 978-1563672330

Cover of Fashion Entrepreneurship : Retail Business Planning - With CD 03 (ISBN 978-1563672330)
ISBN13: 978-1563672330
ISBN10: 1563672332
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Edition/Copyright: 03
Publisher: Fairchild Books & Visuals
Published: 2003
International: No

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Fashion Entrepreneurship : Retail Business Planning - With CD - 03 edition

ISBN13: 978-1563672330

Michele Granger and Tina Sterling

ISBN13: 978-1563672330
ISBN10: 1563672332
Cover type:
Edition/Copyright: 03
Publisher: Fairchild Books & Visuals

Published: 2003
International: No
Summary

This text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies, and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.

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