
Summary: Designed for a two-semester sequential course in finite mathematics or an elementary/survey of calculus for students in management or the natural or social sciences, this text helps answer the students' question: What is this stuff good for? by focusing on the relevance of the material, which is emphasized through an abundance of applications based on real data from actual companies and products. This approach fosters students' understanding of mathematical concep ...show morets and by stressing the "rule of four," which is used where appropriate. The authors review each mathematical concept from the numeric, geometric, and analytic points of view and often ask students to give written responses. Optional use of graphing calculators and graphing software is provided throughout. You're the Expert sections put students in decision-making roles and guide them through the modeling process. ...show less
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