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Firms of Endearment : How World-Class Companies Profit from Passion and Purpose

Firms of Endearment : How World-Class Companies Profit from Passion and Purpose - 08 edition

ISBN13: 978-0131873728

Cover of Firms of Endearment : How World-Class Companies Profit from Passion and Purpose 08 (ISBN 978-0131873728)
ISBN13: 978-0131873728
ISBN10: 0131873725
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Edition/Copyright: 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

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Firms of Endearment : How World-Class Companies Profit from Passion and Purpose - 08 edition

ISBN13: 978-0131873728

Rajendra S. Sisodia, David B. Wolfe and Jagdish N. Sheth

ISBN13: 978-0131873728
ISBN10: 0131873725
Cover type:
Edition/Copyright: 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

It's a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today's most successful companies are those who've brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. Firms of Endearment illuminates this: the most fundamental transformation in capitalism since Adam Smith. It's not a book about corporate social responsibility: it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they've earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It's about gaining "share of heart," not just share of wallet. It's about aligning the interests of all your stakeholders, not just juggling them. It's about understanding how the "new rules of capitalism" mirror the self-actualization focus of our aging society. It's about building companies that leave the world a better place. Most of all, it's about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

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