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Firms of Endearment : How World-Class Companies Profit from Passion and Purpose - 08 edition

Firms of Endearment : How World-Class Companies Profit from Passion and Purpose (ISBN10: 0131873725; ISBN13: 9780131873728)
ISBN13: 978-0131873728
ISBN10: 0131873725

Summary: It's a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today's most successful companies are those who've brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. Firms of Endearment illuminates this: th ...show moree most fundamental transformation in capitalism since Adam Smith. It's not a book about corporate social responsibility: it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they've earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It's about gaining "share of heart," not just share of wallet. It's about aligning the interests of all your stakeholders, not just juggling them. It's about understanding how the "new rules of capitalism" mirror the self-actualization focus of our aging society. It's about building companies that leave the world a better place. Most of all, it's about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now. ...show less

Edition/Copyright: 08
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 02/14/2007
International: No



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Philadelphia PA 2007 Hardcover First Edition Near Fine in Near Fine dust jacket 0131873725. A clean and pristine copy, with two tiny stains whited out on the front endpapers. There are no markings i ...show moren the text. The jacket is almost perfect. Fast shipping world wide, with tracking number supplied.; 9.10 X 6.30 X 1.20 inches; 320 pages. ...show less
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The marketplace is no longer a dash for the highest profits and most possessions. Increasingly, consumers are searching for higher meaning in their lives and making purchases that reflect this change ...show more. Now, in "Firms of Endearment," Rajendra Sisodia, David Wolfe, and Jagdish Sheth illuminate this major new trend and teach you how to use it to your company's advantage. Drawing on the examples of suchcustomer-loved businesses as IDEO, IKEA, Costco, and Whole Foods, "Firms of Endearment" is about gaining "share of heart," not just share of wallet, and building companies that leave the world a better place. ...show less
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