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First in Thirst - 05 edition

First in Thirst (ISBN10: 0814410952; ISBN13: 9780814410950)
ISBN13: 978-0814410950
ISBN10: 0814410952

Summary: Rovell chronicles every astonishing milestone of Gatorade's history--based on unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present.

Edition/Copyright: 05
Cover: Paperback
Publisher: American Management Association
Year Published: 2005
International: No



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