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First in Thirst

First in Thirst - 05 edition

First in Thirst - 05 edition

ISBN13: 9780814410950

ISBN10: 0814410952

First in Thirst by Darren Rovell - ISBN 9780814410950
Edition: 05
Copyright: 2005
Publisher: American Management Association
Published: 2005
International: No
First in Thirst by Darren Rovell - ISBN 9780814410950

ISBN13: 9780814410950

ISBN10: 0814410952

Edition: 05

Summary

Rovell chronicles every astonishing milestone of Gatorade's history--based on unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present.