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Five Strategies for Fundraising Success : A Mission-Based Guide to Achieving Your Goals

Five Strategies for Fundraising Success : A Mission-Based Guide to Achieving Your Goals - 99 edition

ISBN13: 978-0787949945

Cover of Five Strategies for Fundraising Success : A Mission-Based Guide to Achieving Your Goals 99 (ISBN 978-0787949945)
ISBN13: 978-0787949945
ISBN10: 0787949949
Cover type: Print On Demand
Edition/Copyright: 99
Publisher: Jossey-Bass, Inc.
Published: 1999
International: No

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Five Strategies for Fundraising Success : A Mission-Based Guide to Achieving Your Goals - 99 edition

ISBN13: 978-0787949945

Mal Warwick

ISBN13: 978-0787949945
ISBN10: 0787949949
Cover type: Print On Demand
Edition/Copyright: 99
Publisher: Jossey-Bass, Inc.

Published: 1999
International: No
Summary
In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission.

Through real-world examples, Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self-tests to help readers determine which strategy and tactics will be most effective for their organizations. The Five Strategies for Fundraising Success ensures that organizations make informed, productive decisions about their futures.

Author Bio

MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Table of Contents

Part One: The Five Fundraising Strategies.

1. Growth.

2. Involvement.

3. Visibility.

4. Efficiency.

5. Stability.

6. How the Five Strategies Work in the Real World.

Part Two: Choosing the Right Fundraising Strategy for Your Organization.

7. Getting a Fix on Your Organization's Vision.

8. Translating Vision into Goals.

9. Matching Goals to Fundraising Strategy.

10. Setting Achievable Objectives.

11. Exploring the Future with Scenario Planning.

Part Three: Making Your Fundraising Strategy Work: Tactics and Techniques.

12. How Much Should Fundraising Cost.

13. The Costs and Benefits of Fundraising Tactics.

14. Choosing the Right Fundraising Tools for Your Organization.

15. Evaluating Your Success: The 10 Benchmarks of Successful Fundraising.

16. How Much Are Your Donors Worth.

17. Are You Investing in the Future?

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