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Fortune at the Bottom of the Pyramid - Text Only

Fortune at the Bottom of the Pyramid - Text Only - 05 edition

Fortune at the Bottom of the Pyramid - Text Only - 05 edition

ISBN13: 9780131877290

ISBN10: 0131877291

Fortune at the Bottom of the Pyramid - Text Only by C.K. Prahalad - ISBN 9780131877290
Edition: 05
Copyright: 2005
Publisher: Wharton School Publishing
Published: 2005
International: No
Fortune at the Bottom of the Pyramid - Text Only by C.K. Prahalad - ISBN 9780131877290

ISBN13: 9780131877290

ISBN10: 0131877291

Edition: 05

Summary

The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you least expect it- at the bottom of the pyramid. Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation- not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty. This book is a 3-part manifesto- passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; CK Prahalad shows why we can't afford to ignore "Bottom of the Pyramid"(BOP) markets.