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Framework for Marketing Management - 4th edition

Framework for Marketing Management (ISBN10: 0136026605; ISBN13: 9780136026600)
ISBN13: 978-0136026600
ISBN10: 0136026605

This edition has also been released as:
ISBN13: 978-0136026679
ISBN10: 0136026672

Summary: Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass com
munication, and marketing management in the global economy. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
...show more
Summary: Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century. ...show less

Edition/Copyright: 4TH 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Year Published: 2009
International: No

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