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Framework for Marketing Management - 5th edition

Framework for Marketing Management (ISBN10: 0132539543; ISBN13: 9780132539548)
ISBN13: 978-0132539548
ISBN10: 0132539543

This edition has also been released as:
ISBN13: 978-0132539302
ISBN10: 0132539306

Summary: For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Edition/Copyright: 5TH 12
Cover:
Publisher: Prentice Hall, Inc.
Year Published: 2012
International: No

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