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Framework for Marketing Management - 5th edition

by Philip Kotler

Framework for Marketing Management (ISBN10: 0132539306; ISBN13: 9780132539302)
ISBN13: 978-0132539302
ISBN10: 0132539306

This edition has also been released as:
ISBN13: 978-0132539548
ISBN10: 0132539543

Summary: For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Edition/Copyright: 5TH 12
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 03/14/2011
International: No

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I don't remember using the book much, but the class was fun, except for the final 50 page project.... I've listed the book as Like New due to the slightest of the slightest water damage you barely not ...show moreice (lower right corners for about 7 or less pages). Falsities are for people who have time and patience to spare. Thank God/ Laws I'm not one of those people. ...show less
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