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Franchising : Pathway to Wealth Creation

Franchising : Pathway to Wealth Creation - 04 edition

ISBN13: 978-0130097170

Cover of Franchising : Pathway to Wealth Creation 04 (ISBN 978-0130097170)
ISBN13: 978-0130097170
ISBN10: 0130097179
Cover type: Hardback
Edition/Copyright: 04
Publisher: Prentice Hall, Inc.
Published: 2004
International: No

List price: $34.99

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Franchising : Pathway to Wealth Creation - 04 edition

ISBN13: 978-0130097170

Stephen Spinelli, Robert Rosenberg and Sue Birley

ISBN13: 978-0130097170
ISBN10: 0130097179
Cover type: Hardback
Edition/Copyright: 04
Publisher: Prentice Hall, Inc.

Published: 2004
International: No
Summary

Over 1,000,000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood--and potential franchisees are desperate for realistic guidance from experts whove really been there. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish. This book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising specialist who sits on the board of the world's #1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both the franchisor's and franchisee's perspective. Coverage includes: franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out.

Table of Contents

1. Franchising as Entrepreneurship.
2. The Franchise Relationship Model.
3. The Wealth-Creating Power of Franchising.
4. Service Delivery System and Real Estate.
5. Service Delivery System and Monitoring and Control.
6. Service Delivery System and Marketing.
7. Transaction Analysis.
8. Financial Analysis.
9. The Dynamics of the Franchise Relationship.
10. Franchising and the Law.
11. International Aspects of Franchising.
12. The Harvest.

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List price: $34.99
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