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Franchising : Pathway to Wealth Creation - 04 edition

Franchising : Pathway to Wealth Creation (ISBN10: 0132044609; ISBN13: 9780132044608)
ISBN13: 978-0132044608
ISBN10: 0132044609

Summary: Over 1,000,000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood--and potential franchisees are desperate for realistic guidance from experts whove really been there. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish. This book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube fra morenchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising specialist who sits on the board of the world's #1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both the franchisor's and franchisee's perspective. Coverage includes: franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out. less

Edition/Copyright: 04
Cover: Paperback
Publisher: Pearson
Year Published: 2004
International: No

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