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From Global to Metanational : How Companies Win in the Knowledge Economy - 01 edition

From Global to Metanational : How Companies Win in the Knowledge Economy (ISBN10: 0875848702; ISBN13: 9780875848709)
ISBN13: 978-0875848709
ISBN10: 0875848702

Summary: The knowledge economy has accelerated the formation of a new breed of global company--the metanational--that is turning the strategies of traditional multinationals upside down. International business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce and explain this emerging model and outline three significant ways in which it moves beyond other types of global competition: metanationals are first to sense and capture new knowledge all over morethe world; they mobilize this globally dispersed knowledge to out-innovate competitors; and they turn this innovation into value by effectively managing operations for maximum sales growth and profitability. The authors argue that in order to survive, traditional multinationals must stop playing yesterday's global game--essentially creating a homegrown strategy and then projecting it around the world--and start competing the metanational way. Drawing from the experiences of pioneering companies in this new arena, such as STMicroelectronics, Nokia, and PolyGram, the book reveals the key building blocks of metanational advantage and outlines a bold new path for companies at every stage of the globalization game. less

Edition/Copyright: 01
Cover: Hardback
Publisher: Harvard Business School Press
Published: 11/28/2001
International: No

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