Summary: ''Fund Raising offers an excellent grounding in basic fundraising activities, including annual campaigns (both large and small) and deferred giving programs. Not only is it an excellent handbook for staff, parts of it should be required reading for the board and management of any institution or organizations considering a fundraising campaign. Broce's decades of practical and successful experience grace every page of the book. Whether he is sharing his views on the value of the devel ...show moreopment profession, or talking about the nuts and bolts of how to put together a capital campaign, his approach is direct, laced with anecdotes''. -- Foundation News: Magazine of Philanthropy. ...show lessEdition/Copyright: (2ND)86
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