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Summary: Fundamentals of Logistics Management, provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective, which unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text. Takes a marketing approach to Logistics Offers a separate global chapter and integrates global th ...show moreroughout · Many real company examples throughout and in the Creative Solutions boxes The supplements package is author-driven and extensive Unique coverage of financial dimensions of logistics ...show less
Edition/Copyright: 98
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