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Fundamentals of Selling - 11th edition

Fundamentals of Selling (ISBN10: 0073381128; ISBN13: 9780073381121)
ISBN13: 978-0073381121
ISBN10: 0073381128

Summary: Fundamentals of Selling is one of McGraw-Hill's best-selling "Selling" texts. Its approach is classic and practical and emphasizes role-play. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes,such as relationship selling and technology around his classic approach.

Edition/Copyright: 11TH 09
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 10/22/2008
International: No

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