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Fundamentals of Selling

Fundamentals of Selling - 11th edition

ISBN13: 978-0073381121

Cover of Fundamentals of Selling 11TH 09 (ISBN 978-0073381121)
ISBN13: 978-0073381121
ISBN10: 0073381128
Cover type: Hardback
Edition/Copyright: 11TH 09
Publisher: Richard D. Irwin, Inc.
Published: 2009
International: No

List price: $239.50

Fundamentals of Selling - 11TH 09 edition

ISBN13: 978-0073381121

Charles M. Futrell

ISBN13: 978-0073381121
ISBN10: 0073381128
Cover type: Hardback
Edition/Copyright: 11TH 09
Publisher: Richard D. Irwin, Inc.

Published: 2009
International: No
Summary

Fundamentals of Selling is one of McGraw-Hill's best-selling "Selling" texts. Its approach is classic and practical and emphasizes role-play. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes,such as relationship selling and technology around his classic approach.