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Fundamentals of Selling

Fundamentals of Selling - 12th edition

ISBN13: 978-0073529998

Cover of Fundamentals of Selling 12TH 11 (ISBN 978-0073529998)
ISBN13: 978-0073529998
ISBN10: 0073529990
Cover type: Hardback
Edition/Copyright: 12TH 11
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No

List price: $275.50

Fundamentals of Selling - 12TH 11 edition

ISBN13: 978-0073529998

Charles Futrell

ISBN13: 978-0073529998
ISBN10: 0073529990
Cover type: Hardback
Edition/Copyright: 12TH 11
Publisher: Richard D. Irwin, Inc.

Published: 2011
International: No
Summary

"Fundamentals of Selling" trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of "Fundamentals of Selling" has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of "Fundamentals of Selling" teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.