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Future of Business : The Essentials

Future of Business : The Essentials - 3rd edition

ISBN13: 978-0324542790

Cover of Future of Business : The Essentials 3RD 08 (ISBN 978-0324542790)
ISBN13: 978-0324542790
ISBN10: 0324542798
Cover type:
Edition/Copyright: 3RD 08
Publisher: South-Western Publishing Co.
Published: 2008
International: No

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Future of Business : The Essentials - 3RD 08 edition

ISBN13: 978-0324542790

Lawrence J. Gitman

ISBN13: 978-0324542790
ISBN10: 0324542798
Cover type:
Edition/Copyright: 3RD 08
Publisher: South-Western Publishing Co.

Published: 2008
International: No
Summary

THE FUTURE OF BUSINESS: THE ESSENTIALS, 3e prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, new technology, and more. The text also helps students envision themselves in a business career, revealing possibilities that exist when they select business as a major through new ''Exploring Business Careers'' opening vignettes and videos. Advanced learning tools such as online learning resources (ThomsonNOW) and the Integrated Learning System help build business competencies. To help students develop high-performance workplace skills, the Secretary's Commission on Achieving Necessary Skills (SCANS) recommends students develop five workplace competencies: using and allocating resources, working with others, acquiring and using information, understanding systems, and working with technology. The ''Preparing for Tomorrow's Workplace'' activities are designed to develop these workplace skills in students. SCANS competencies and workplace skill-building are key features included in the homework section of each chapter.

Table of Contents

PART One: THE BUSINESS ENVIRONMENT.

1. Understanding Economic Systems and Business.

2. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment.

3. Competing in the Global Marketplace.

PART Two: BUSINESS OWNERSHIP.

4. Forms of Business Ownership.

5. Entrepreneurship: Starting and Managing Your Own Business.

PART Three: BUSINESS MANAGEMENT.

6. Management and Leadership in Today?s Organizations.

7. Designing Organizational Structures.

8. Managing Human Resources and Labor-Management Issues.

9. Motivating Employees and Creating Self-Managed Teams.

10. Achieving World-class Operations Management.

PART Four: MARKETING MANAGEMENT.

11. Creating Products and Developing Pricing Strategies.

12. Distributing and Promoting New Products and Services.

PART Five: TECHNOLOGY AND INFORMATION.

13. Using Technology to Manage Information.

14. Using Financial Information and Accounting.

PART Six: FINANCE.

15. Understanding Money and Financial Institutions.

16. Financial Management and Securities Markets.

Appendix: Managing Risk and Insurance.

Enrichment Chapter: Managing Your Personal Finances.

Enrichment Chapter: Using the Internet for Business Success.

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Cover of Future of Business: The Essentials - With Building Your Career Booklet 4th edition

Future of Business: The Essentials - With Building Your Career Booklet - 4th edition

ISBN13: 978-0324590760
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