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Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage - 2nd edition

Gaining and Sustaining Competitive Advantage - 2nd edition

ISBN13: 9780130307941

ISBN10: 0130307947

Gaining and Sustaining Competitive Advantage by Jay B. Barney - ISBN 9780130307941
Edition: 2ND 02
Copyright: 2002
Publisher: Prentice Hall, Inc.
Published: 2002
International: No
Gaining and Sustaining Competitive Advantage by Jay B. Barney - ISBN 9780130307941

ISBN13: 9780130307941

ISBN10: 0130307947

Edition: 2ND 02

Author Bio

Barney, Jay B. : The Ohio State University

Table of Contents

Table of Contents

I. THE LOGIC OF STRATEGIC ANALYSIS.

1. What Is Strategy?
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View.

II. BUSINESS STRATEGIES.

6. Vertical Integration Strategies.
7. Cost Leadership.
8. Product Differentiation.
9. Flexibility: Real Options Analysis Under Risk and Uncertainty.
10. Tacit Collusion: Cooperation to Reduce Competition.

III. CORPORATE STRATEGIES.

11. Cooperative Strategies: Strategic Alliances.
12. Diversification Strategies.
13. Organizing to Implement Corporate Diversification.
14. Merger and Acquisition Strategies.
15. International Strategies.