ISBN13:978-0130307941 ISBN10: 0130307947 Edition/Copyright:2ND 02 Cover: Hardback Publisher:Prentice Hall, Inc. Published: 05/07/2001 International: No
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Barney, Jay B. : The Ohio State University
"I love the strong disciplinary foundation in I/O economics and financial economics. This more than anything distinguishes the book from its peers."
-- Dr. Brain Shaffer, University of Maryland, College Park
"I like that the subjects are presented completely with topics organized around strategies, not environments. Also, I like that strategy formulation and implementation are discussed together rather than as separate topics."
-- Dr. Jacquelynne McLellan, Frostburg State University
"The single thing I like best about this test is its excellent grounding in the strategy literature. As one who tries to bring current research into the classroom and be very up front about where the literature is in flux, I--and the students--really appreciate the way this text opens up the theory."
-- Dr. Ken A. Smith, Syracuse University
Submitted By Publisher, December, 2002
View Table of Contents
I. THE LOGIC OF STRATEGIC ANALYSIS.
1. What Is Strategy? 2. What Is Performance? 3. Evaluating Environmental Threats. 4. Evaluating Environmental Opportunities. 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View.
II. BUSINESS STRATEGIES.
6. Vertical Integration Strategies. 7. Cost Leadership. 8. Product Differentiation. 9. Flexibility: Real Options Analysis Under Risk and Uncertainty. 10. Tacit Collusion: Cooperation to Reduce Competition.
III. CORPORATE STRATEGIES.
11. Cooperative Strategies: Strategic Alliances. 12. Diversification Strategies. 13. Organizing to Implement Corporate Diversification. 14. Merger and Acquisition Strategies. 15. International Strategies.
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