Ship-Ship-Hooray! Free Shipping on $25+ Details >
Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage - 3rd edition

Gaining and Sustaining Competitive Advantage - 3rd edition

ISBN13: 9780131470941

ISBN10: 0131470949

Gaining and Sustaining Competitive Advantage by Jay Barney - ISBN 9780131470941
Edition: 3RD 07
Copyright: 2007
Publisher: Prentice Hall, Inc.
Published: 2007
International: No
Gaining and Sustaining Competitive Advantage by Jay Barney - ISBN 9780131470941

ISBN13: 9780131470941

ISBN10: 0131470949

Edition: 3RD 07

Summary

For graduate level courses in Strategic Management

Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.

Table of Contents

Table of Contents

PART I. The Logic of Strategic Analysis

Chapter 1. Introduction: What is Strategy?
Chapter 2. Firm Performance and Competitive Advantage
Chapter 3. Evaluating Environmental Threats
Chapter 4. Evaluating Environmental Opportunities

PART II. Business Strategies

Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-based View
Chapter 6. Cost Leadership
Chapter 7. Product Differentiation
Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9. Tacit Collusion: Cooperation to Reduce Competition

PART III. Corporate Strategies

Chapter 10. Vertical Integration Strategies
Chapter 11. Diversification Strategies
Chapter 12. Implementing Corporate Diversification
Chapter 13. Cooperative Strategies: Strategic Alliances
Chapter 14. Merger and Acquisition Strategies
Chapter 15. International Strategies

Top Arrow

Top