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Gaining & Sustaining Competitive Advantage : Theory & Practice

Gaining & Sustaining Competitive Advantage : Theory & Practice - 97 edition

ISBN13: 978-0201512854

Cover of Gaining & Sustaining Competitive Advantage : Theory & Practice 97 (ISBN 978-0201512854)
ISBN13: 978-0201512854
ISBN10: 0201512858 Edition: 97
Copyright: 1997
Publisher: Addison-Wesley Longman, Inc.
Published: 1997
International: No

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Gaining & Sustaining Competitive Advantage : Theory & Practice - 97 edition

ISBN13: 978-0201512854

Jay Barney

ISBN13: 978-0201512854
ISBN10: 0201512858 Edition: 97
Copyright: 1997
Publisher: Addison-Wesley Longman, Inc.
Published: 1997
International: No

Author Bio

Barney, Jay B. : Ohio State University Main Campus

Table of Contents

I. THE LOGIC OF STRATEGIC ANALYSIS.

1. What Is Strategy?
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluations Firm Strengths and Weaknesses: Resources and Capabilities.

II. BUSINESS STRATEGIES.

6. Competitive Strategies: Cost Leadership.
7. Competitive Strategies: Product Differentiation.
8. Cooperative Strategies: Tacit Collusion.
9. Cooperative Strategies: Strategic Alliances.

III. CORPORATE STRATEGIES.

10. Vertical Integration Strategies.
11. Diversification Strategies.
12. Organizing to Implement Diversification Strategies.
13. Merger and Acquisition Strategies.
14. Global Strategies.

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