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Gaining & Sustaining Competitive Advantage : Theory & Practice

Gaining & Sustaining Competitive Advantage : Theory & Practice - 97 edition

Gaining & Sustaining Competitive Advantage : Theory & Practice - 97 edition

ISBN13: 9780201512854

ISBN10: 0201512858

Gaining & Sustaining Competitive Advantage : Theory & Practice by Jay Barney - ISBN 9780201512854
Edition: 97
Copyright: 1997
Publisher: Addison-Wesley Longman, Inc.
Published: 1997
International: No
Gaining & Sustaining Competitive Advantage : Theory & Practice by Jay Barney - ISBN 9780201512854

ISBN13: 9780201512854

ISBN10: 0201512858

Edition: 97

Other Editions of Gaining & Sustaining Competitive Advantage : Theory & Practice

Author Bio

Barney, Jay B. : Ohio State University Main Campus

Table of Contents

Table of Contents

I. THE LOGIC OF STRATEGIC ANALYSIS.

1. What Is Strategy?
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluations Firm Strengths and Weaknesses: Resources and Capabilities.

II. BUSINESS STRATEGIES.

6. Competitive Strategies: Cost Leadership.
7. Competitive Strategies: Product Differentiation.
8. Cooperative Strategies: Tacit Collusion.
9. Cooperative Strategies: Strategic Alliances.

III. CORPORATE STRATEGIES.

10. Vertical Integration Strategies.
11. Diversification Strategies.
12. Organizing to Implement Diversification Strategies.
13. Merger and Acquisition Strategies.
14. Global Strategies.

Other Editions of Gaining & Sustaining Competitive Advantage : Theory & Practice

Gaining and Sustaining Competitive Advantage by Jay B. Barney - ISBN 9780130307941
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