Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Global Brand - 08 edition

Global Brand (ISBN10: 0230620566; ISBN13: 9780230620568)
ISBN13: 978-0230620568
ISBN10: 0230620566

This edition has also been released as:
ISBN13: 978-0230606227
ISBN10: 0230606229

Summary: Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal) , to illus ...show moretrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brandPresence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Palgrave
Published: 03/02/2010
International: No



List Price: $17.00
Used $6.63
Used
Save $10.37 (61%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 days, 21 hours and 37 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $1.99

21 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Global Brand
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (21)  |  New (8)  |  Like New (4)  |  Very Good (5)  |  Good (3)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$6.63
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$13.45
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
PlumCircle PA
West Mifflin, PA
Seller Rating: 4.84
2010 Paperback Very good Publisher overstock or return with minor shelfwear. May have remainder mark. Carefully inspected. Leaves our warehouse same or next business day. Most continental U.S. orde ...show morers lead time 4-10 days. Thank you for your business. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Sierra Nevada Books
Reno, NV
Seller Rating: 4.56
Very good condition - book only shows a small amount of wear. Biggest little used bookstore in the world.
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
Sierra Nevada Books
Reno, NV
Seller Rating: 4.56
Excellent condition with minimal visible wear. Biggest little used bookstore in the world.
$3.42
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.4
0230620566 Item in good condition and ready to ship!
$5.55
+$3.99 s/h
Add marketplace to your cart
LikeNew
Midtown Scholar Bookstore PA
Harrisburg, PA
Seller Rating: 4.73
3-2-10 Paperback FINE Crisp, clean, unread paperback with some light shelfwear-NICE! 0.44 lbs.
$5.55
+$3.99 s/h
Add marketplace to your cart
VeryGood
Midtown Scholar Bookstore PA
Harrisburg, PA
Seller Rating: 4.73
3-2-10 Paperback VERY GOOD Crisp, clean, unread paperback with light shelfwear to the covers and a publisher's mark to one edge-Nice! 0.44 lbs.
$6.63
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$9.34
+$3.99 s/h
Add marketplace to your cart
New
PaperbackshopUS
Secaucus, NJ
Seller Rating: 4.48
New Book. Shipped from US within 4 to 14 business days. Established seller since 2000
$9.59
+$3.99 s/h
Add marketplace to your cart
LikeNew
Qwestbooks
Bensalem, PA
Seller Rating: 4.18
PAPERBACK Fine 0230620566 May have publisher overstock mark. XCITING PRICES JUST FOR YOU. Ships within 24 hours. Best customer service. 100% money back return policy.
$9.97
+$3.99 s/h
Add marketplace to your cart
New
Qwestbooks
Bensalem, PA
Seller Rating: 4.18
PAPERBACK New 0230620566 XCITING PRICES JUST FOR YOU. Ships within 24 hours. Best customer service. 100% money back return policy.
Page:   1     2     3     |   Next >
Close
Close
Close