Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Global Brand - 08 edition

Global Brand (ISBN10: 0230620566; ISBN13: 9780230620568)
ISBN13: 978-0230620568
ISBN10: 0230620566

This edition has also been released as:
ISBN13: 978-0230606227
ISBN10: 0230606229

Summary: Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal) , to illus
trate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brandPresence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
...show more
Summary: Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal) , to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brandPresence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Palgrave
Published: 03/02/2010
International: No



List Price: $17.00
Used $4.25
Used
Save $12.75 (75%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 hours and 33 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $4.25

16 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Global Brand
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (16)  |  New (7)  |  Like New (1)  |  Very Good (4)  |  Good (3)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$4.25
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$16.26
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$4.25
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$5.55
+$3.99 s/h
Add marketplace to your cart
VeryGood
Midtown Scholar Bookstore PA
Harrisburg, PA
Seller Rating: 4.73
2010 Trade paperback Very Good. Trade paperback (US). Glued binding. 254 p. Contains: Tables, black & white, Figures.
$6.95
+$3.99 s/h
Add marketplace to your cart
VeryGood
Midtown Scholar Bookstore PA
Harrisburg, PA
Seller Rating: 4.73
2010 Trade paperback Very Good. Trade paperback (US). Glued binding. 254 p. Contains: Tables, black & white, Figures.
$9.09
+$3.99 s/h
Add marketplace to your cart
New
PaperbackshopUS
Secaucus, NJ
Seller Rating: 4.48
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000.
$9.11
+$3.99 s/h
Add marketplace to your cart
New
u-pick
san francisco, CA
Seller Rating: 4.54
2010 Paperback New
$12.34
+$3.99 s/h
Add marketplace to your cart
New
GreatBookPrices
Montgomery, IL
Seller Rating: 4.18
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$12.35
+$3.99 s/h
Add marketplace to your cart
New
indoo
Avenel, NJ
Seller Rating: 4.15
BRAND NEW
$15.40
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Montgomery, IL
Seller Rating: 4.18
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$21.92
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books UK
Dunfermline,
Seller Rating: 4.03
Good Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. *****PLEASE NOTE: This item is shippi ...show moreng from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
$23.75
+$3.99 s/h
Add marketplace to your cart
New
Y-Not-Books
Rotherwas,
Seller Rating: 5
2010 Paperback New Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries. *****PLEASE NOTE: This item is shipping f ...show morerom an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1     2     |   Next >
Close
Close
Close