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Global Business Today - 7th edition

Global Business Today (ISBN10: 0078137217; ISBN13: 9780078137211)
ISBN13: 978-0078137211
ISBN10: 0078137217

Summary: Charles Hills Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary reso
urces that enliven the text and make it easier to teach.
...show more
Summary: Charles Hills Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach. ...show less

Edition/Copyright: 7TH 11
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Year Published: 2011
International: No

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