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Global Business Today

Global Business Today - 7th edition

ISBN13: 978-0078137211

Cover of Global Business Today 7TH 11 (ISBN 978-0078137211)
ISBN13: 978-0078137211
ISBN10: 0078137217
Cover type: Paperback
Edition/Copyright: 7TH 11
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No

List price: $202.00

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Global Business Today - 7TH 11 edition

ISBN13: 978-0078137211

Charles W. L. Hill

ISBN13: 978-0078137211
ISBN10: 0078137217
Cover type: Paperback
Edition/Copyright: 7TH 11
Publisher: Richard D. Irwin, Inc.

Published: 2011
International: No
Summary

Charles Hills Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.

Table of Contents

Table of Contents
Part One Globalization
Chapter 1 Globalization
Part Two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 National Differences in Culture
Chapter 4 Ethics in International Business
Part Three Cross-Border Trade and Investment
Chapter 5 International Trade Theory
Appendix A: International Trade and the Balance of Payments
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part Four Global Money System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Part Five Competing in a Global Marketplace
Chapter 11 The Strategy of International Business
Chapter 12 Entering Foreign Markets
Chapter 13 Exporting, Importing, and Countertrade
Chapter 14 Global Production, Outsourcing, and Logistics
Chapter 15 Global Marketing and R & D
Chapter 16 Global Human Resource Management