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Global Marketing - 3rd edition

Global Marketing (ISBN10: 1439039437; ISBN13: 9781439039434)
ISBN13: 978-1439039434
ISBN10: 1439039437

This edition has also been released as:
ISBN13: 978-0538471985
ISBN10: 0538471980

Summary: This concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introd ...show moreuction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market. ...show less

Edition/Copyright: 3RD 11
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 02/02/2010
International: No

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