Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Global Marketing - 6th edition

Global Marketing (ISBN10: 0137023863; ISBN13: 9780137023868)
ISBN13: 978-0137023868
ISBN10: 0137023863

This edition has also been released as:
ISBN13: 978-0137024278
ISBN10: 0137024274

Summary: Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Introduction to Global Marketing; The Global Economic Environment; Regional Market Characteristics and Preferential Trade Agreements; Social and Cultural Environments; The Political, Legal, and Regulatory Environments; Global Information Systems and Market Research; Segmentation, Targeting, and Position ...show moreing; Importing, Exporting, and Sourcing; Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances; Brand and Product Decisions In Global Marketing; Pricing Decisions; Global Marketing Channels and Physical Distribution; Global Marketing Communications Decisions I: Advertising and Public Relations; Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication; Digital Revolution; Strategic Elements of Competitive Advantage; Leadership, Organization, and Corporate Social Responsibility. For those entering the global job market, especially helpful for hirees of import/export departments. ...show less

Edition/Copyright: 6TH 11
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/15/2010
International: No

Other Editions of Global Marketing:


List Price: $223.25
Used $5.00
Used
Save $218.25 (98%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 6 hours and 50 minutes and it ships by Noon CT today!
New $25.00
Rental $9.99
Due back 12/19/2014
Marketplace sellers starting at $2.00

24 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Global Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (24)  |  New (6)  |  Like New (1)  |  Very Good (2)  |  Good (8)  |  Acceptable (7)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$25.00
FREE! s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for FREE! Brand new book. Trackable expedited shipping options available.
$204.23
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$2.00
+$3.99 s/h
Add marketplace to your cart
Good
Bookbyte-OR
Salem, OR
Seller Rating: 4.57
May include moderately worn cover, writing, markings or slight discoloration. SKU:9780137023868-4-0
$2.49
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$2.49
+$3.99 s/h
Add marketplace to your cart
New
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/AOP/PO Boxes). NEW book
$2.99
+$3.99 s/h
Add marketplace to your cart
Good
Penntext
Downingtown, PA
Seller Rating: 4.38
May have minimal notes/highlighting, minimal wear/tear. Please contact us if you have any Questions.
$6.17
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$6.17
+$3.99 s/h
Add marketplace to your cart
VeryGood
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$6.17
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$8.14
+$3.99 s/h
Add marketplace to your cart
Acceptable
CampusBookRentals
Ogden, UT
Seller Rating: 4.45
Boston, MA 2010 Trade paperback 6th ed. Fair. Trade paperback (US). Glued binding. 587 p. Contains: Illustrations, color, Tables, Maps, Figures.
$9.35
+$3.99 s/h
Add marketplace to your cart
Acceptable
CampusBookRentals
Ogden, UT
Seller Rating: 4.45
Boston, MA 2010 Trade paperback 6th ed. Fair. Trade paperback (US). Glued binding. 587 p. Contains: Illustrations, color, Tables, Maps, Figures.
$13.99
+$3.99 s/h
Add marketplace to your cart
Good
SUPER BOOKS
Fort Mill, SC
Seller Rating: 3.77
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.
Page:   1     2     3     |   Next >
Close
Close
Close