Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Global Marketing - 6th edition

Global Marketing (ISBN10: 0137023863; ISBN13: 9780137023868)
ISBN13: 978-0137023868
ISBN10: 0137023863

This edition has also been released as:
ISBN13: 978-0137024278
ISBN10: 0137024274

Summary: Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Introduction to Global Marketing; The Global Economic Environment; Regional Market Characteristics and Preferential Trade Agreements; Social and Cultural Environments; The Political, Legal, and Regulatory Environments; Global Information Systems and Market Research; Segmentation, Targeting, and Position ...show moreing; Importing, Exporting, and Sourcing; Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances; Brand and Product Decisions In Global Marketing; Pricing Decisions; Global Marketing Channels and Physical Distribution; Global Marketing Communications Decisions I: Advertising and Public Relations; Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication; Digital Revolution; Strategic Elements of Competitive Advantage; Leadership, Organization, and Corporate Social Responsibility. For those entering the global job market, especially helpful for hirees of import/export departments. ...show less

Edition/Copyright: 6TH 11
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/15/2010
International: No

Other Editions of Global Marketing:


List Price: $223.25
Used $5.00
Used
Save $218.25 (98%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 hours and 27 minutes and it ships by Noon CT today!
New $25.00
Rental $9.99
Due back 12/19/2014
Marketplace sellers starting at $2.00

26 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Global Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$25.00
FREE! s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for FREE! Brand new book. Trackable expedited shipping options available.
$204.23
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
Close
Close
Close