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Global Marketing - 7th edition

Global Marketing (ISBN10: 0132719150; ISBN13: 9780132719155)
ISBN13: 978-0132719155
ISBN10: 0132719150

This edition has also been released as:
ISBN13: 978-0132681599
ISBN10: 0132681595

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

Edition/Copyright: 7TH 13
Cover: Paperback
Publisher: Pearson
Published: 02/03/2012
International: No

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