EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Global Marketing

Global Marketing - 7th edition

ISBN13: 978-0132719155

Cover of Global Marketing 7TH 13 (ISBN 978-0132719155)
ISBN13: 978-0132719155
ISBN10: 0132719150
Cover type: Paperback
Edition/Copyright: 7TH 13
Publisher: Pearson
Published: 2013
International: No

List price: $268.50

rental
$13.99
Save $254.51 (95%)


Ships from $5.99
  • Free Return Shipping
  • Due back 12/18/2015
  • CDs or access codes
    may not be included
etextbook
$108.99
Save $159.51 (59%)


Global Marketing - 7TH 13 edition

ISBN13: 978-0132719155

Warren J. Keegan

ISBN13: 978-0132719155
ISBN10: 0132719150
Cover type: Paperback
Edition/Copyright: 7TH 13
Publisher: Pearson

Published: 2013
International: No
Summary

For undergraduate and graduate global marketing courses.

The excitement, challenges, and controversies of global marketing.

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

Table of Contents

Table of Contents Part 1: Introduction Chapter 1: Introduction to Global Marketing Part 2: The Global Marketing Environment Chapter 2: The Global Economic Environment Chapter 3: The Global Trade Environment Chapter 4: Social and Cultural Environments Chapter 5: The Political, Legal, and Regulatory Environments Part 3: Approaching Global Markets Chapter 6: Global Information Systems and Market Research Chapter 7: Segmentation, Targeting, and Positioning Chapter 8: Importing, Exporting, and Sourcing Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances Part 4: The Global Marketing Mix Chapter 10: Brand and Product Decisions in Global Marketing Chapter 11: Pricing Decisions Chapter 12: Global Marketing Channels and Physical Distribution Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication Chapter 15: Global Marketing and the Digital Revolution Part 5: Strategy and Leadership in the Twenty-First Century Chapter 16: Strategic Elements of Competitive Advantage Chapter 17: Leadership, Organization, and Corporate Social Responsibility

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
VitalSource Bookshelf
Copying: Allowed, 2 selections may be copied every 180 days
Printing: Allowed, 2 prints for 180 days
Expires: Yes, may be used for 180 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: VitalSource Bookshelf
Suitable Devices: PCs, Tablet PCs, Macs, Laptops


Digital Rights Management (DRM) Key


Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatable with this book. Note: Reader software still needs to be installed.