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Global Public Health Communication : Challenges, Perspectives and Strategies - 05 edition

Global Public Health Communication : Challenges, Perspectives and Strategies (ISBN10: 0763747769; ISBN13: 9780763747763)
ISBN13: 978-0763747763
ISBN10: 0763747769

Summary: Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pr
agmatic strategies; maximizing information reach through interdisciplinary planning; and much more.
...show more
Summary: Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more. ...show less

Edition/Copyright: 05
Cover: Paperback
Publisher: Jones & Bartlett Publishers
Published: 03/11/2005
International: No



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