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Global Strategy and Organization

Global Strategy and Organization - 04 edition

ISBN13: 978-0471250296

Cover of Global Strategy and Organization 04 (ISBN 978-0471250296)
ISBN13: 978-0471250296
ISBN10: 0471250295
Cover type:
Edition/Copyright: 04
Publisher: John Wiley & Sons, Inc.
Published: 2004
International: No

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Global Strategy and Organization - 04 edition

ISBN13: 978-0471250296

Anil K. Gupta and Vijay Govindarajan

ISBN13: 978-0471250296
ISBN10: 0471250295
Cover type:
Edition/Copyright: 04
Publisher: John Wiley & Sons, Inc.

Published: 2004
International: No
Summary

The text can be easily accompanied by the instructor's favorite cases. For a suggested list of cases, see the Instructor's Manual.
Based on the authors' highly acclaimed book titled The Quest for Global Dominance, which was hailed as "a blueprint for companies that wish to keep pace with the advance of globalization today..." (Business Monthly, September 2001).
Gupta and Govindarajan are, individually and collectively, among the most highly respected academics and consultants on the subject of globalization. One of their early papers on this subject received the highly coveted Glueck Best Paper Award in Business Policy and Strategy from the Academy of Management.

  • Presents lessons learned from their research studies of more than 100 global corporations and their experience guiding companies through the process of globalization.
  • Provides broad coverage of issues related to creating and exploiting global presence.
  • Each chapter focuses on a specific action-oriented issue.
  • Case studies of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the authors' findings.

Table of Contents

Chapter 1. The Challenge of Globalization.

Chapter 2. Developing a Global Expansion Strategy.

Chapter 3. Analysis of Wal-Mart's Global Expansion.

Chapter 4. Building Global Competitive Advantage.

Chapter 5. Cultivating a Global Mindset.

Chapter 6. Leveraging Knowledge Across the Global Network.

Chapter 7. Creating and Managing Global Business Teams.

Chapter 8. Transforming the Global Game.

Chapter 9. Globalization in the Digital Age.


Notes.
Bibliography.
Name and Subject Index.
Company Index.

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