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Golden Arches East : McDonald's in East Asia - 2nd edition

Golden Arches East : McDonald`s in East Asia (ISBN10: 0804749892; ISBN13: 9780804749893)
ISBN13: 978-0804749893
ISBN10: 0804749892

This edition has also been released as:
ISBN13: 978-0804749886
ISBN10: 0804749884

Summary: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a ''local'' institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also ...show more covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. ...show less

Edition/Copyright: 2ND 06
Cover: Paperback
Publisher: Stanford University Press
Published: 05/28/2004
International: No

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