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Golden Arches East : McDonald's in East Asia

Golden Arches East : McDonald's in East Asia - 2nd edition

Golden Arches East : McDonald's in East Asia - 2nd edition

ISBN13: 9780804749893

ISBN10: 0804749892

Golden Arches East : McDonald
Cover type: Paperback
Edition: 2ND 06
Copyright: 2006
Publisher: Stanford University Press
Published: 2006
International: No
Golden Arches East : McDonald

ISBN13: 9780804749893

ISBN10: 0804749892

Cover type: Paperback
Edition: 2ND 06

List price: $24.95

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Summary

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a ''local'' institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century.

Other Editions of Golden Arches East : McDonald's in East Asia

Golden Arches East : McDonald