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Golden Arches East : McDonald's in East Asia - 2nd edition

Golden Arches East : McDonald`s in East Asia (ISBN10: 0804749892; ISBN13: 9780804749893)
ISBN13: 978-0804749893
ISBN10: 0804749892

This edition has also been released as:
ISBN13: 978-0804749886
ISBN10: 0804749884

Summary: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a ''local'' institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also
covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century.
...show more
Summary: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a ''local'' institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. ...show less

Edition/Copyright: 2ND 06
Cover: Paperback
Publisher: Stanford University Press
Published: 05/28/2004
International: No

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