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Golden Arches East : McDonald's in East Asia

Golden Arches East : McDonald's in East Asia - 2nd edition

ISBN13: 978-0804749893

Cover of Golden Arches East : McDonald
ISBN13: 978-0804749893
ISBN10: 0804749892
Cover type: Paperback
Edition/Copyright: 2ND 06
Publisher: Stanford University Press
Published: 2006
International: No

List price: $24.95

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Golden Arches East : McDonald's in East Asia - 2ND 06 edition

ISBN13: 978-0804749893

James L. Watson

ISBN13: 978-0804749893
ISBN10: 0804749892
Cover type: Paperback
Edition/Copyright: 2ND 06
Publisher: Stanford University Press

Published: 2006
International: No
Summary

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a ''local'' institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century.

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Cover of Golden Arches East : McDonald

Golden Arches East : McDonald's in East Asia -

ISBN13: 978-0804732079
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